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Based in Melbourne, Australia, Cruelty Free B began from a desire to bring awareness to the amount of toxic chemicals we readily place on our skin.

I used to think if a product made it to store shelves, it was at least somewhat safe. We trust companies to be selling us safe products, and unfortunately we cannot trust that they will put their customer well-being above their bottom line.

This is why I support small businesses who are investing their life and love into their products. I hope you love them as much as I do!

In addition to our shop, we accept drop-off of beauty & dental waste unable to be recycled.
Read more on this here.


It is the mission of Cruelty Free B to source products that:

  • Are safe
  • Use all natural ingredients
  • Have no animal derived ingredients
  • No animal testing
  • Genuinely perform


  • Raise chemical awareness
  • Promote and create a non toxic environment for all
  • Educate people on the value of sustainable living; products and services.
  • Support and promote small Australian Businesses