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frequently asked questions


Cruelty Free B is committed to sourcing and stocking products that are free of animal testing and that are 100% vegan. This is a non-negotiable for anything sold on our website.


If you're wanting to know more about the ingredients used and why they benefit you and your skin please see our ingredients glossary. We try to keep this up to date and accurate as well as keeping the information clear to read and understand. If you have any questions or concerns please contact us.


Cruelty Free B sources and stocks products which are 100% vegan.
We ensure everything is SLS (sodium lauryl sulphate) free, paraben free, and not tested on animals. If we won't use them we won't sell them.

We source our products from Australia, we have a huge focus on local products and suppliers. We want to support Australian made and owned companies (big and small!).


It's rare, but sometimes a manufacturer will alter a product or change an ingredient without us knowing. If this happens and the product is no longer suitable, please contact us within 48 hours of receiving item/s to arrange a return and refund. See our Shipping & Returns page for more information.

Please note, colour variations between your computer or mobile device and the product you receive are out of our control and not covered (including make-up).



Cruelty Free B have a minimal packaging promise to our customers we break all the rules with our packaging. No boxes for products and no pamphlets we are focused on providing packaging that is recyclable, reusable or refillable. There’s no branding on the outside of your delivery, there’s no consistency in the parcels we send out as we use recycled boxes and packaging, and we don't include any stickers!

That’s ok by us! Orders are either packed in boxes that we re-use or boxes that we rescue from local stores.

When we unpack orders, all packaging materials are stored for re-use. Nothing goes to waste. We rescue plastic bags and bubble-wrap, newpaper, packing beans and foam!

A limited number of small orders are sent out in a courier satchel. Reducing waste is important to us, but we also want your parcel to arrive safely.

If at any time you think that you will have an allergy to newspaper print or you will be embarrassed to have your order turn up in a wine box, please do let us know in the comments section of your order so we can accommodate your request.


Awesome, we love that you are keen to work with us!

We carefully select suppliers to ensure they meet our strict requirements of being cruelty free, vegan, SLS/SLES free, and paraben free.

We also want to ensure any suppliers we work with are Australian owned, have stunning products our customers will love and are as environmentally friendly as possible.

If you meet this criteria please get in touch with us at

ABN 15 634 589 025